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While the use of social channels to screen potential hires can expose companies to legal pitfalls, and there are many issues around discrimination and privacy that must be considered, companies can and do use social media information to augment the hiring process. Some use it well, others may not, but the sheer scale of social media activity means candidates must be aware that in various ways it has become part of the hiring process. Learn four basic steps to ensuring your online presence is reflective of the real brand ‘you’, and that it promotes your employability rather than hinders it.
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