Companies do it, non-profits do it, even governments do it: rebranding. But did you know that rebranding yourself might be a smart career move?
Think about it: you’re a different person now than when you just finished college. And even if you’re just a couple of years into your career, you’ve developed significantly since that first entry-level job. You have more experience, different priorities, maybe even a different worldview. And the further you progress in your career, the more your experience, skills, and workstyle evolve.
But now ask yourself, does your reputation reflect the professional persona you’ve become? Does your appearance support it? Is your online presence in synch with who you are? What about your professional memberships and alliances?
It’s a fact that though most people in your professional network will know your name and maybe even remember what your picture on your LinkedIn profile looks like, very few will be aware of the full breadth and depth of what you offer professionally. There’s a huge difference between being an app developer and being one of the developers that created the Google+ app, right?
If you want to take your career to the next level, you need to rebrand yourself. You need to make it easy for peers, colleagues, and employers to see your experience and recognize the value you can add to their projects and/or companies. In short, you need to make them want you.
Tips for rebranding yourself
Rebranding yourself isn’t simply about getting a new haircut or changing the way you dress, though both can be important. It’s about bringing your strongest points to the forefront and using everything you have to support them. Keep the following tips in mind:
It’s critical to note that you should be completely authentic in your rebranding. If you create an image of yourself that’s not truthful, then you’ll have a hard time living up to it. Plus, most people instinctively know when someone’s not completely honest. So resist the temptation to embellish the truth and instead, be confident in who you are. Remember: life is a journey, so if you haven’t yet achieved something, there’s still time to do so.
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